Businesses across North America are continually striving to increase sales and reduce operating costs. With the latest trends in outsourcing, utilizing independent call centres has proven to be an efficient means of generating additional revenue through inbound/outbound telemarketing.

By outsourcing these as well as a variety of customerservice functions, companies can better focus on their core competencies.

As this generation of cost cutting continues to grow, we expect more and more companies to utilize the professional services of telemarketing service agencies to efficiently and professionally sell and support their products.

The Direct Marketing Association (DMA) states that telemarketing is over a $100B industry that has experienced an average growth of over 6% per year.

Telemarketing is a $400B per year business. With the exception of those registered on the ‘do not call’ registry, there are over 300 million consumers in North America.

According to a survey conducted by the DMA, in the US alone, 66 million people purchased products via outbound telemarketing calls in 2003.

Products purchased included credit card service, telephone/long distance service, magazine/newspaper subscriptions, cable/satellite service; electronic products, computers/software/Internet service, clothing, house wares, cleaning or repair services, insurance and lawn care services.